What it is
Shoptalk Spring is one of the most important retail and ecommerce conferences in the US. The 2027 edition returns to Mandalay Bay in Las Vegas on March 22 to 24 and brings together around 10,000 leaders from retailers, brands, investors and technology providers.
Shoptalk is known for its scheduled meetings program: attendees opt in and are matched for short one to one meetings, so a lot of the value comes from conversations rather than stage time. The content focuses on AI and emerging technologies, new commerce strategies and hands on product showcases.
Why it matters for smaller online stores
- The meetings program makes it easier to reach decision makers and partners than at a classic trade show.
- Corporate retailers and consumer brands can apply for the hosted program, which covers the ticket and adds $750 toward travel. That changes the math a lot for a small brand.
- Content is closer to online retail than at NRF, with a strong focus on customer experience, loyalty and new ways to sell.
Who should go
- Founders and ecommerce managers of DTC brands
- Retailers looking for technology partners or agencies
- Anyone who prefers structured meetings over walking an expo floor
How to get the most out of it
- Check whether you qualify for the hosted program early. Places are limited and require an application.
- Opt in to the meetings program and fill in your profile carefully, since matches depend on it.
- Prepare a short, specific description of your store and what you are looking for, so each meeting starts fast.