What it is
NRF: Retail's Big Show Asia Pacific brings the format of the famous New York show to Singapore. The 2027 edition takes place on June 1 to 3 at the Sands Expo and Convention Centre, Marina Bay Sands. The 2026 edition had 8,500 registrants from 60 countries, more than 260 exhibitors and sponsors and over 2,000 retail brands.
The 2026 theme covered AI driven customer experience, intelligent supply chains, immersive commerce, robotics and connected retail. Sponsors include Google, Shopify and Adyen, and more than 70% of 2026 exhibitors had already rebooked for 2027.
Why it matters for smaller online stores
- It is the largest retail technology show in Asia Pacific, with global vendors and regional players side by side.
- Shopify, Adyen and Google exhibit, so you can see how the tools you may already use are being applied in Asian markets.
- Singapore is an easy hub for meeting partners from across Southeast Asia, Australia and India.
Who should go
- Retailers and brands selling in Asia Pacific
- Ecommerce leads choosing tools for AI, personalization or fulfilment
- Anyone who cannot make it to NRF in New York in January
How to get the most out of it
- Book hotels early. Marina Bay Sands is a busy area in June.
- Plan your expo route around two or three problems you want to solve.
- Use the event to meet regional partners such as 3PLs and payment providers, not only global vendors.