What it is
DMEXCO (Digital Marketing Exposition and Conference) is one of Europe's leading events for digital marketing, advertising and media. The 2027 edition takes place on September 22 and 23 at Koelnmesse in Cologne, in halls 6 to 8 and the Congress Centre North.
The expo is split into areas such as World of Agencies, World of Commerce, World of Media and World of Tech, with conference stages running alongside. For online stores the most relevant parts are commerce, retail media and how AI is changing advertising.
Why it matters for smaller online stores
- Retail media and ad platforms are central to the program, which helps you decide where your ad budget goes next year.
- Agencies, ad tech and commerce platforms are all present, so you can meet potential partners in one trip.
- It falls just before the holiday season, a good time to finalize Black Friday and Q4 marketing plans.
Who should go
- Marketing managers responsible for paid ads, retail media or agencies
- Brands selling through Amazon and other marketplaces with ad platforms
- Founders looking for a marketing agency in the DACH region
How to get the most out of it
- Download the DMEXCO app before you travel. Tickets are only digital.
- Spend most of your time in the World of Commerce area if you run an online store.
- Note that eCommerce Expo London runs on the same dates, so pick the one that fits your market.