Free conversion rate benchmark
Is your conversion rate good for your industry?
Enter a few numbers from your store and see where you stand against every published benchmark for your industry, adjusted for how much of your traffic comes from phones. You also see what closing the gap is worth in revenue.
Your store
Pick the closest match. Each industry shows how many sources publish a figure for it.
Sessions per month
visits
Visits to your store in a typical month. The benchmarks count sessions, not unique visitors.
Orders per month
orders
Completed orders in the same month. We work out your conversion rate from these two numbers.
Your conversion rate
%
Orders divided by sessions, times 100. Use the same month as your sessions.
Where do I find these numbers in GA4?
Sessions: Reports, then Acquisition, then Traffic acquisition. The total at the top of the Sessions column.
Orders and revenue: Reports, then Monetization, then Ecommerce purchases, or simply your shop platform's order report for the same dates.
If these numbers look odd, check your setup with our GA4 ecommerce tracking guide.
Orders and revenue: Reports, then Monetization, then Ecommerce purchases, or simply your shop platform's order report for the same dates.
If these numbers look odd, check your setup with our GA4 ecommerce tracking guide.
Average order value
USD
Revenue divided by orders. Used only to turn the gap into money.
Share of visits from phones
Phones convert less than desktop, so a store with mostly mobile visitors is judged against a lower bar. At 70% the benchmarks stay as published.
Your conversion rate
1.50%
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Your rate against every source
You
0%
range across sourcesone sourcemiddleyou
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industry middle for your device mix
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your gap to the middle
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extra revenue per month at the middle
The benchmark tells you where you stand. The audit shows which of 60 signals hold your rate back.
Every source for all industries
We never blend sources into one number. Each figure keeps its source and period, so you can judge how much weight to give it.
| Source | Published | For your device mix |
|---|
Sources differ in samples, periods and definitions, which is why their numbers disagree. The full comparison is in our article Ecommerce conversion rate by industry.
What to check next
Three practical places to start, picked for your result.
Scan your store for free10 conversion signals on your homepage, results in seconds, no sign-up.
How we calculate it
Plain arithmetic and published data you can check yourself. Every step explained in simple language.
How is my conversion rate calculated?+
Your conversion rate is the share of visits that end in an order.
conversion rate = orders ÷ sessions × 100
Example: 300 orders from 20,000 sessions is 1.5%. Use the same period for both numbers, ideally a normal month without a big sale.
What is a good ecommerce conversion rate?+
It depends on your industry. Published all-industry averages range from about 1.3% to 2.9%, while several sources put beauty and food above 3% and luxury below 1%. A good rate is one at or above the middle of the published figures for your own industry, which is exactly what this calculator shows. More context in our guide What counts as a good conversion rate.
Where do the benchmarks come from?+
We use the same ten published sources as our industry benchmark article: Dynamic Yield, IRP Commerce, Triple Whale, ATTN Agency, Statista, Littledata, Shogun, Polar Analytics, Growth Suite and Centra. Not every source covers every industry. The range runs from the lowest to the highest published figure for your industry, and the middle is the median of those figures. Nothing is averaged into a single invented number.
How does the mobile adjustment work?+
Contentsquare's 2026 benchmark of 99 billion sessions found that desktop converts about 74% better than mobile, while phones bring about 70% of visits. Published benchmarks reflect that typical mix. If more of your visitors are on phones, your fair benchmark is a little lower; if more are on desktop, it is higher.
fair benchmark = published × (m + 1.74 × (1 − m)) ÷ (0.70 + 1.74 × 0.30)
m = your share of visits from phones
m = your share of visits from phones
At 85% mobile the benchmarks drop by about 9%; at 50% they rise by about 12%. This is an estimate: sources disagree on the size of the device gap (Dynamic Yield even sees mobile ahead). Keep the slider at 70% to compare with the numbers exactly as published.
What does the revenue figure mean?+
It is the extra revenue you would make from the same traffic at a higher conversion rate.
extra revenue per month = sessions × (target rate − your rate) × average order value
| Example (all industries, 70% mobile) | Value |
|---|---|
| Your rate (300 orders, 20,000 sessions) | 1.50% |
| Middle of eight published averages | 1.97% |
| Extra revenue per month at $60 per order | +$5,640 |
The target is the middle of your industry when you are below it, and the top of the range when you are already above the middle. It is revenue, not profit: your margin decides how much of it you keep.
How accurate is this benchmark?+
It is an orientation, not a verdict. The sources use different samples (Shopify stores, large retailers, paid traffic only), periods and definitions. Price level matters too: expensive products naturally convert less often. The most reliable comparison is your own trend over time; use this tool to see whether your rate is roughly in line with your industry or clearly below it.
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What order value should unlock free shipping so it lifts the cart and doesn't lose money.
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You know where you stand. Now find out why.
A KonvertiQ audit runs your store through 60 conversion signals and shows exactly which ones keep your conversion rate below your industry, with a concrete action plan.
Get an audit with an action plan →KonvertiQ, practical tools for growing online stores. Benchmarks are published third-party figures; results are an approximate estimate.