Free conversion rate calculator
What is a better conversion rate really worth?
Even a small lift in your conversion rate means more revenue than most owners expect, at the same traffic and with no bigger budget. Enter your numbers and see it right away.
Your numbers
Monthly visitors
visits
Number of visits per month. You'll find it in Google Analytics (GA4) or your store's stats.
Current conversion rate
%
The share of visits that end in an order. E.g. 15 orders from 1,000 visits = 1.5%.
Orders per month
orders
We'll calculate the conversion rate from this.
Average order value
USD
Revenue ÷ number of orders. E.g. $6,750 ÷ 150 = $45.
Gross margin
%
The % of revenue you keep after the cost of goods. Used to estimate extra profit.
How much you'll lift conversion
A percentage point (pp) is the gap between two percentages. For example, from 1.5% to 2.0% is +0.5 pp. More in “How we calculate” below.
What a 0.5 pp conversion lift means for you
+$27,000
extra revenue per year · +33% more orders (relative)
+$2,250
extra revenue / month
+50
extra orders / month
+$10,800
extra profit / year
Monthly revenue
$6,750
Now
$9,000
After the lift
Extra every month: +$2,250
See which of the areas below hold you back most, and exactly what to fix.
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What actually lifts conversion
The number above is the potential. Here are 6 areas where small and mid-sized stores most often lose orders. You don't have to do everything. Just fix the ones where your gaps are biggest.
Trust and proof
- Product reviews and ratings
- Real contact details, an About page, references
- Secure payment, badges, guarantees
Product page
- High-quality photos and video
- Clear description, specs, availability
- Visible price and a bold Add to cart
Cart and checkout
- Guest checkout, no forced sign-up
- No surprises in the price (shipping)
- More payment and delivery options, fewer steps
Speed and mobile
- Fast-loading pages
- A smooth, clear mobile version
- Most visits come from mobile
Shipping and returns
- A clear free-shipping threshold
- Easy-to-understand return terms
- Stated delivery times
Persuasion and urgency
- Stock availability and social proof
- Benefits beyond the price
- One clear next step on the page
Which of these areas costs you the most? A KonvertiQ audit checks your store against 60 concrete signals and gives you an action plan ranked by impact, so you know what to fix first to make the numbers above real.
How we calculate
No magic, just plain arithmetic you can check yourself. Every term is explained in plain language here.
The basic formula and an example+
Store revenue = visitors × conversion rate × average order value. The calculator simply compares revenue at your current and a higher conversion rate, and keeps everything else the same.
extra revenue/mo = visits × (new − current conversion) × average order value
extra revenue/yr = extra/mo × 12
extra profit/yr = extra revenue/yr × margin
extra revenue/yr = extra/mo × 12
extra profit/yr = extra revenue/yr × margin
| Example (10,000 visits, +0.5 pp) | Now 1.5% | After 2.0% |
|---|---|---|
| Orders / month | 150 | 200 |
| Revenue / month (× $45) | $6,750 | $9,000 |
→ a difference of $2,250/mo = $27,000/yr; at a 40% margin that's $10,800 in extra net profit per year.
Percentage point vs. percent, mind the difference+
Lifting conversion from 1.5% to 2.0% is a rise of 0.5 percentage points (pp), but in relative terms that's +33%, a third more orders. That's why even “half a percent” shows up strongly in money. When someone says “we lifted conversion by 30%”, they mean a relative improvement, not a jump to 30%.
What is the conversion rate and where do I find it+
The share of visits that end in an order. If 15 people out of 1,000 visits buy, conversion is 15 ÷ 1,000 = 1.5%. You'll find it in GA4 or your store admin. If you don't know it, switch to “I don't know it” and enter your number of orders, and we'll calculate it.
What is average order value (AOV)+
The average amount of a single order. Add up your monthly revenue and divide by the number of orders. For example, $6,750 ÷ 150 = $45.
Why we keep traffic and order value the same+
So you see the pure effect of conversion. The calculator doesn't assume more ads or pricier orders, only what happens when more people buy from the same number of visits. That's why it's a real, “earned” increase with no bigger budget.
How accurate is this calculator+
It's an estimate, not accounting. It's meant to show you the order of magnitude and that even a small conversion improvement is worth tackling. The real impact depends on your season, your product mix, and which specific barriers you remove.
You know what you can gain. Now find out how.
A KonvertiQ audit checks your store against 60 conversion signals and gives you a concrete action plan ranked by what brings you the most.
Get an audit with an action plan →KonvertiQ, practical tools for growing online stores. Results are an indicative estimate.